Issue 45 - December 2022
Hudson-Sunglass Hut Agreement Renewed
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Dufry´s affiliate Hudson has extended its alliance with Sunglass Hut in a deal that enables it to operate new standalone Sunglass Hut travel retail stores exclusively in the US and Canada.
Hudson currently runs 6 of Sunglass Hut’s 32 standalone travel retail locations in North America and more than 50 Sunglass Hut on-the-go corners in North America.
In 2020, Hudson and Sunglass Hut partnered to create an integrated brand experience through branded on-the-go corners in Hudson’s travel convenience stores. Since their launch, the corners have provided travelers with an immediate and cross-category shopping experience. The Hudson-operated stores will meticulously emulate the Sunglass Hut experience.
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Each store will boast an extensive selection of styles and designs to allow travelers to explore new brands and find their go-to favorites. This includes some of Sunglass Hut’s most recognizable and powerful brands, such as Oakley and Ray-Ban.
Mobile POS and other frictionless checkout capabilities will also be available, making it even faster and more convenient for travelers to purchase their premium eyewear.
