Issue 46 | March 2023
Championing Wellbeing with Rituals
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Dufry in partnership with Rituals Cosmetics, are expanding the wellbeing category in travel retail with five brand new standalone stores, which have been introduced in key locations across Europe during the final quarter of 2022.
To mark the completion of all five stores, an official launch was held in Barcelona, where the largest of the Rituals stores is located, and incorporates the brand’s bed and bath range, as well as its deluxe home products. Representatives of Dufry and Rituals attended an official ribbon cutting ceremony.
The first store opened at Madrid Barajas Airport at the end of September 2022. Located in T4, it features Rituals’ regular store concept and offers customers an extensive and accessible product range including both home and body care, making it simple to follow the brand’s ethos: to transform daily routines into more meaningful moments. Subsequent store openings took place in mid-October at Barcelona El Prat Airport and Alicante Airport in Spain, with two more store openings at Palma de Mallorca Airport in November.
Three of the stores (Madrid, Barcelona, and Palma de Mallorca Main Departure lounge) are styled according to Rituals’ regular travel retail store concept, while Alicante and Palma de Mallorca C Gates feature Rituals’ boutique store concept, adapting the Rituals experience to the retail space and focusing on the best-selling core assortment.
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