Issue 46 | March 2023
Herrera Beauty Makeup Debuts in Americas Travel Retail
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Our operation in São Paulo was again selected for debuting in the Americas. On this ocassion, Puig-owned fragrance and beauty brand Carolina Herrera selected our São Paulo store to launch its Herrera Beauty makeup line in Americas travel retail, with two new-look counters.
Located in Terminal 3 Arrivals and Terminal 3 Departures, the counters feature impactful new brand visuals from Carolina Herrera that express a stronger link with the fashion house and underline the brand’s strong market share in the region.
The renovated spaces feature eye-catching striped flooring and fixtures in the brand’s signature red hue. They showcase the new Herrera Beauty makeup collection which includes lip, eye and skin products in a range of textures and finishes, with some items available in refillable options.
Customers can personalize their lipstick and powder makeup with a range of vibrant cases, tassels, bangles and chains, and use them as jewelry! The print and pattern designs were inspired by the Carolina Herrera fashion house.
Puig hosted a launch event in the Terminal 3 shop to celebrate the opening and the launch of Herrera Beauty in Americas Travel Retail. The event was attended by key executives from Puig Global Travel Retail and Dufry, as well as top local key influencers, who shared the event with their followers on social media.
