Marhaba to Marrakech

Marrakech is a true shopper’s paradise and one of the most popular African destinations. Located at the foot of the Atlas mountain range, Marrakech is probably the most vibrant location in north west Africa. Over the years, it has attracted personalities and celebrities from all four corners of the world – including world famous fashion designer Yves Saint Laurent, whose famous Jardin Majorelle (Majorelle Garden) “pied-a-terre” in Marrakech remains as one of the major tourist attractions, together with the stunning Medina and amazing local architecture.

With such a high level of demand, operating a duty-free store at Marrakech airport that lives up to the standards of such an extraordinary city seems a difficult challenge to achieve. The 2,094 m² walkthrough store that Dufry operates at this airport is nonetheless up to the challenge. Completely renovated in 2019, the Dufry Marrakech store blends ancient and modern to reflect the rich heritage and modern vibrancy of the city. The store evokes the spirit of the "Red City" (as the medieval stone and adobe wall surrounding the city is called) and its world-famous Medina and offers the customer an inviting shopping space with an attractive assortment. From global brands to local products, with a special emphasis on local confectionery, wine and Moroccan beauty brands. To all our customers we say “Marhaba (welcome, in Arabic language) to Marrakech!”