Marha­ba to Mar­rakech

Mar­rakech is a true shop­per’s par­adise and one of the most pop­u­lar African des­ti­na­tions. Lo­cat­ed at the foot of the At­las moun­tain range, Mar­rakech is prob­a­bly the most vi­brant lo­ca­tion in north west Africa. Over the years, it has at­tract­ed per­son­al­i­ties and celebri­ties from all four cor­ners of the world – in­clud­ing world fa­mous fash­ion de­sign­er Yves Saint Lau­rent, whose fa­mous Jardin Ma­jorelle (Ma­jorelle Gar­den) “pied-a-ter­re” in Mar­rakech re­mains as one of the ma­jor tourist at­trac­tions, to­geth­er with the stun­ning Med­i­na and amaz­ing lo­cal ar­chi­tec­ture.

With such a high lev­el of de­mand, op­er­at­ing a duty-free store at Mar­rakech air­port that lives up to the stan­dards of such an ex­tra­or­di­nary city seems a dif­fi­cult chal­lenge to achieve. The 2,094 m² walk­through store that Dufry op­er­ates at this air­port is nonethe­less up to the chal­lenge. Com­plete­ly ren­o­vat­ed in 2019, the Dufry Mar­rakech store blends an­cient and mod­ern to re­flect the rich her­itage and mod­ern vi­bran­cy of the city. The store evokes the spir­it of the "Red City" (as the me­dieval stone and adobe wall sur­round­ing the city is called) and its world-fa­mous Med­i­na and of­fers the cus­tomer an invit­ing shop­ping space with an at­trac­tive as­sort­ment. From glob­al brands to lo­cal prod­ucts, with a spe­cial em­pha­sis on lo­cal con­fec­tionery, wine and Mo­roc­can beau­ty brands. To all our cus­tomers we say “Marha­ba (wel­come, in Ara­bic lan­guage) to Mar­rakech!”