Issue 37 - December 2020
Charlotte Tilbury in Heathrow Airport
It’s rather unusual for us to feature in this section of Dufry World a specific retail “corner” – or a “shop-in-shop”, but this concept is becoming much more common within our stores. It’s a real first as well, that a certain Charlotte Tilbury, known as the makeup artist to the stars, chose the World Duty Free store in London Heathrow Terminal 5 to debut her eponymous, award-winning brand, Charlotte Tilbury Beauty, in a global beauty takeover.
What in June 2019 became a world first, as Heathrow was the only airport location globally to feature Charlotte Tilbury Beauty products, quickly became a huge hit and, for many, a reason to spend plenty of time in the store catching up with latest make up and beauty trends and sampling the highly acclaimed products.
Situated at front of the World Duty Free Beauty Hall, this bespoke space brings Charlotte’s expert Hollywood, red carpet and backstage secrets to life in Heathrow Terminal 5. The counter, designed with the instantly recognizable rose gold, night crimson and old Hollywood inspired decor, which customers have come to know and love, showcases Charlotte’s makeup and skincare products, including her famous Charlotte’s Magic Cream and the legendary Pillow Talk, alongside Charlotte’s iconic wardrobe of 10 make up looks which is at the heart of the brand. Another great reason to pay a visit to our store when you’re next in London!