D1 CAMEL LIMITED EDITION PACKS LAUNCH CELEBRATED IN MADRID

It was probably the hottest day of summer in Madrid, with temperatures well over 40°C. Nevertheless, this did not prevent us celebrating a partnership with Japan Tobacco International (JTI) to launch a Camel Dufry-exclusive limited edition pack and carton design, specific to key Dufry locations and stores using the IATA codes of Madrid, Zurich, Tenerife, Cancún and Denpasar.

JTI hosted a great party in the Madrid Office with lots of games and activities, all linked to the five different destinations of the Camel limited edition. Ping-pong, table tennis, a 3D photo booth, pinball and puzzles were all on offer – and everyone wanted to go try the different games, to get their “passports” stamped and have the chance of winning prizes.

The event also served to share with the Madrid staff all the details about the partnership. Eugenio Andrades, CEO Division 1, thanked JTI and the Dufry teams for the hard work done over the past months to make this special edition a reality. Tom Osborne, General Manager of JTI Iberia, and Nacho Luchessa, General Manager Western Europe Duty Free at JTI, talked about the long-standing relationship between Dufry and JTI and the importance of the tobacco category for the travel retail industry.