Lancôme´s Beauty-Tech Lands in São Paulo with Dufry

In partnership with Dufry, French luxury perfumes and cosmetics house Lancôme inaugurated the brand´s largest duty-free shop in South America in Terminal 3 of São Paulo International Airport. Lancôme´s flagship store in Brazil’s busiest airport features prominent digital elements that meet consumer´s new needs and behaviors that have developed as a consequence of the global pandemic, including the increased focus on health and safety issues.

Some of these elements include more flexible, digitalized and personalized alternatives to traditional product testing experiences, such as the virtual try-on tool powered by AI (Artificial Intelligence) algorithms, which enables shoppers to test Lancôme’s full range of make-up products virtually and therefore safely.

The store also features large eye-catching screens where fragrance and skincare best sellers including La Vie Est Belle and Advanced Génifique are highlighted on ‘iconisation’ tables. Meanwhile, make-up pillars such as Hypnôse Mascara, Teint Idole Ultra and l’Absolu Rouge are displayed on tech-powered sharing tables. Throughout the store, customers will also discover an exciting selection of novelties and exclusive offers such as travel retail sets.

Finally, customers can also enjoy creating a bespoke gifting experience with an instore engraving station for selected products and a gift wrapping station.