Issue 47 | July 2023
Olaplex Lands in Travel Retail Thanks to Dufry
Dufry has done it again! Olaplex, known as the number one brand in prestige haircare, is making its debut in travel-retail with Dufry, starting with 12 UK locations including Heathrow, Gatwick, Manchester, Stansted, Liverpool, Birmingham and Leeds Bradford.
The move further extends Olaplex's market reach to a global audience and complements the brand's current presence in specialty retail, where it is a leader in high-end hair care treatments. Given the high footfall of the duty-free environment, Olaplex will reach a wide consumer base in territories that will ensure a new wave of brand fans.
For Dufry, the addition of Olaplex to its product range is a continuation of our strategy to offer our customers new, exciting and 'must-have' brands. As a leader in prestige hair care, Olaplex is a highly sought-after brand and will therefore contribute to our aim of creating exciting and attractive shopping experiences.
