Issue 47 | July 2023
Inauguration of the Expanded Sangster Airport duty-free Store
Following the completion of its new 1,586 m² main duty-free store at Sangster International Airport (SIA) in Jamaica, representatives of Dufry, MBJ Airports Limited (MBJ) and other dignitaries met in April for its official inauguration.
The newly-constructed and larger walkthrough duty-free store has been relocated nearer to the security channel, to fully maximize the high passenger footfall. As one of the largest and busiest airports in the Caribbean, SIA welcomes almost 5 million international passengers each year (2019).
With almost 500 m² of additional space compared to the store it replaces, the new store is considerably larger and offers an extended product range across all core categories of beauty, liquor, luxury accessories, tobacco and confectionery, as well as local food, travel accessories, electronics, toys and souvenirs.
Conveying a strong sense of place, a striking central area called “Rum Vibes” showcases local liquors including many Jamaican rums. Customers are invited to sample some of the exceptional brands that are available at the in-store tasting bars. Another highlight is the 110 m² Appleton Estate Rum boutique area. Appleton is the most popular Jamaican rum brand and customers can discover its rich heritage using the digital in-store touchpoints and promotional tasting area, which combine to create an engaging and immersive experience for travelers.
