Issue 47 | July 2023
Heathrow to Host First Permanent Valentino Make-up Counter in Travel Retail Europe
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Dufry´s store in Heathrow Terminal 5 will be one of the first airport locations in Europe to feature a permanent Valentino make-up counter, and a second permanent counter will follow shortly in Dufry´s main store in Heathrow Terminal 3.
As one of the largest international travel hubs in Europe, Heathrow serves the most diverse mix of nationalities, most of whom are familiar with the iconic Valentino brand. This cosmetic range, imbued with the brand’s inherent elegance and modernity, will appeal to the many different nationalities passing through Terminal 5 each and every day. Furthermore, the launch of this exciting range really elevates and raises the profile of World Duty Free’s (Dufry´s operating brand in the UK) beauty offer in these stores, as it makes an entirely new make-up range from a leading fashion house available to all its consumers.
The Valentino make-up range brings authenticity to consumers, offering 26 Very Valentino lipstick shades and 30 Very Valentino foundation shades to answer to all skin tones for a true color match. Twin liner, Brow Trio and the Iconic Go-Clutch powder are ultra-versatile, multi-use and easy to use. Inspired by the concept of a fashion accessory, the Go-Clutch powder is a Valentino iconic product, featuring a carrying chain and housing a diminutive MiniRosso and a powder. Rosso Valentino lipstick, Go-Cushion compact and Go-Clutch powder are all refillable.
Inspired by an Italian palazzo, the counter design is centered around Valentino Creative Director Pierpaolo Piccioli’s ‘Cool, Colour, Couture’ mantra. It features a vibrant Valentino pink and black color palette, with the brand’s signature rock stud details and pink terrazzo materials on full display.
