Issue 46 | March 2023
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Digital Multi-Brand Eyewear Concept in Zurich
Eyewear manufacturer Kering and Dufry have partnered to open a digital multi-brand concept store at Zurich Airport. The boutique store, located on the second airside level, is the first store in Europe travel retail fully dedicated to Kering Eyewear’s brands. The immersive retail environment is created using digital content and features extensive screen walls which are incorporated into tailored design fixtures.
The store features adaptable screens which show brand videos and content and can be updated in real-time, delivering a digitally-driven, yet experiential shopping experience.
Main Kering Eyewear brands available in this new store include Gucci, Cartier, Saint Laurent, Chloé, Bottega Veneta, Balenciaga and Montblanc brands.
The store was officially inagurated in December with the attendance of top executives from Kering Eyewear, Dufry and Zurich Airport.
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