Is­sue 46 | March 2023

Dig­i­tal Mul­ti-Brand Eye­wear Con­cept in Zurich

Eye­wear man­u­fac­tur­er Ker­ing and Dufry have part­nered to open a dig­i­tal mul­ti-brand con­cept store at Zurich Air­port. The bou­tique store, lo­cat­ed on the sec­ond air­side lev­el, is the first store in Eu­rope trav­el re­tail ful­ly ded­i­cat­ed to Ker­ing Eye­wear’s brands. The im­mer­sive re­tail en­vi­ron­ment is cre­at­ed us­ing dig­i­tal con­tent and fea­tures ex­ten­sive screen walls which are in­cor­po­rat­ed into tai­lored de­sign fix­tures.

The store fea­tures adapt­able screens which show brand videos and con­tent and can be up­dat­ed in real-time, de­liv­er­ing a dig­i­tal­ly-dri­ven, yet ex­pe­ri­en­tial shop­ping ex­pe­ri­ence.

Main Ker­ing Eye­wear brands avail­able in this new store in­clude Guc­ci, Carti­er, Saint Lau­rent, Chloé, Bot­te­ga Vene­ta, Ba­len­ci­a­ga and Mont­blanc brands.

The store was of­fi­cial­ly in­agu­rat­ed in De­cem­ber with the at­ten­dance of top ex­ec­u­tives from Ker­ing Eye­wear, Dufry and Zurich Air­port.

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