Issue 46 | March 2023
Debut in Jakarta
)
Located on the 4th floor of the Sarinah shopping center Jalan Thamrin in Jakarta, Indonesia, and with a retail area of 1,886 m2, Sarinah Duty Free was officially opened by the Minister of State-Owned Enterprises, Erick Thohir, in February.
As the first duty-free shop in downtown Jakarta serving travelers and the diplomatic community, this is a full-fledged duty-free shopping destination offering a wide range of products including cosmetics, fashion, watches and jewelry, food and beverages, and handcrafted items from global and leading Indonesian brands.
)
Sarinah also offers a great opportunity for Indonesian Micro, Small and Medium Enterprises (MSMEs) to be introduced to an international customer base. 42 MSME brands are currently available at Sarinah Duty Free, offering a variety of products such as chocolate, coffee, fashion and textiles. Indonesian products at Sarinah Duty Free are presented within an area with a “storytelling” concept, which is called House of Sarinah. It highlights six themes that tell stories about Indonesia's wealth: Taste of Spice, Bittersweet Memories, Embrace the Authenticity, Tailored to Perfection, Rejuvenate the Soul, and Heart Warming Gift to the One.
With Sarinah Duty Free in Jakarta, Indonesia has a duty-free shop in the heart of the capital city that not only serves the diplomat community and those with diplomatic status, but also local travelers and foreign tourists who are travelling abroad and already have a departure ticket. Travelers and tourists can pick up items that have been purchased from Sarinah Duty Free Jakarta at Gate 10 in Terminal 3 International Departures at Soekarno Hatta Airport, while the diplomatic community can take their items with them directly after making their purchase.
