Issue 46 | March 2023
Continued Collaboration Between Alibaba Group and Dufry
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In the context of the ongoing collaboration of Alibaba Group and Dufry to develop growth opportunities in China’s duty-free and duty-paid business and support Dufry’s digital development globally, a high-level meeting took place in Dufry´s headquarters in Basel in December. Attended by Alibaba´s B2C Business Group President, Liu Alvin Peng, and Dufry CEO, Xavier Rossinyol, the teams from both of the company sat togther to assess the progress done and explore new opportunities.
As part of the collaboration between the two companies, Alibaba has designed and developed a new mini-App for Dufry, which provides the functionality of an e-commerce platform, allows Dufry to engage with Chinese travellers through key Chinese digital ecosystems such as Alipay and to connect them to its preorder system Reserve & Collect, as well as Dufry´s customer loyalty platform Red By Dufry.
The App, launched at Dufry’s operations in Macau, is planned to be available in Hong Kong operation conciding with the celebrations of the 2023 Lunar New Year 2023 and is expected to be further rolled-out across other Dufry locations with high levels of Chinese travelers.
This new mini-App is is expected to accelerate e-commerce traffic generation and increase Dufry’s perception within the Chinese traveller community. The app also serves the purpose of offering Dufry’s brand partners an additional media channel to target travelers effectively.
