Issue 46 | March 2023
Boss Pop-up Store at Zurich Airport
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Be Your Own Boss. With this empowering slogan, Boss, in partnership with Dufry, presented the new full menswear collection range, as well as the brand’s newest product category – clothing and accessories for dogs - with a high-visibility pop-up store in Zurich Airport.
Building on the brand’s refresh in early 2022, this space introduces the new “Boss DNA” with the message Be Your Own Boss, offering a curated product selection to travelling customers. The cherry on the cake was the addition of a Porsche to the stand – inspired by the shared passion for perfect design and innovation, the "Porsche x BOSS" capsule collection is released twice a year and made the perfect complement for this outstanding pop-up store!
Several digital touchpoints to show the latest collections and seasonal campaigns were also featured in this pop-up store which will remain until the end of March.
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