Issue 47 | July 2023
A Day at the Races
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It sounds a bit like the famous title of the Marx Brothers' 1937 comedy. In fact, we only borrowed the title of the movie to illustrate what a brand partnership is and the added value that Dufry can bring to both brands and customers.
Tissot, the Swiss luxury watchmaker owned by Swatch, is also the Official Timekeeper of the NBA and FIBA basketball competitions, the Tour de France and Vuelta in professional cycling, and MotoGP in motorcycling.
The latter, along with Formula 1, is one of the sports that mobilizes more followers from circuit to circuit. With the intention of bringing this exciting competition to a greater number of users, Tissot and Dufry have led an activation in the main store of Terminal 4 in Madrid Barajas airport, where users have been able to live, virtually, the thrill of getting on one of the motorcycles of the highest category of competition and linking curves, emulating the main drivers of the circuit.
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This fantastic action is the tip of the iceberg of a complete experience to which, exclusively, only members of the loyalty program of the company, Red By Dufry, can have access. The additional exciting opportunity it offers members is the chance to attend the next event that the Superbikes circuit of motorcycling has in Spain.
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As part of Dufry's strategy to offer exclusive experiences to Red By Dufry users, the Tissot brand is giving away a double paddock ticket to the Tissot Aragon Superbikes round, from September 22 to 24, 2023!
The ticket is valid on Friday, Saturday and Sunday to enjoy the warm-up sessions, qualifying race and the race itself! A coveted experience that very few people have the chance to enjoy and that every fan of this sport would love to have. Nothing can beat a day at the races!
