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Issue 45 - December 2022

The Ultimate Fragrance Experience Lands at Heathrow Terminal 5

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In November we saw the opening of our exclusive Penhaligon’s Haute Parfumerie boutique in Heathrow Terminal 5. Penhaligon’s is a quintessentially British fragrance brand, which was created in London in 1870 by William Henry Penhaligon.

Holding two Royal Warrants, Penhaligon’s is one of the most sought after British fragrance brands and with this new sensory and interactive store, Dufry and Penhaligon’s are taking customers on a fragrance journey unlike anything they’ve experienced before. Alongside the full Penhaligon’s range, customers will discover an exclusive fragrance, “Brilliantly British”, which can only be purchased at Heathrow Airport. Digital tools also help customers explore the many fragrances on offer, to find the perfect match for themselves, or to gift to family and friends. The customer’s chosen product can be fully personalised with the in-store engraving machine and is then presented in luxurious packaging which can also be completely customised, creating a truly unique purchasing experience. This eye-catching Penhaligon’s store is already proving to be a “must visit” location with passengers travelling through Heathrow, so be sure to pay a visit yourself when you are next flying through Heathrow!

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