Hudson Starbucks Partnership

Hudson and the American multinational chain of coffeehouses Starbucks, announced a partnership agreement to operate and develop Starbucks locations in U.S. airports beginning this summer.

The new partnership brings Starbucks’ expertise and leadership in the coffee industry together with Hudson’s esteemed Traveler’s Best Friend service and proven experience in operating food and beverage locations within the travel retail space. With globally-recognized brands, including Starbucks now in its portfolio, Hudson is continuing to provide customers with accessible, high-quality food and beverage offerings that cater to their needs and lifestyles.

Hudson’s first two Starbucks licensed stores are set to open beginning this summer at pre- and post-security locations in LaGuardia Airport (LGA) Terminal B, serving as the first Starbucks operating in the brand new terminal. Following a successful rollout at this location, Hudson will then introduce the award-winning brand to additional U.S. airport locations.

As one of its four strategic pillars, food & beverage continues to be a key growth area for Hudson. In 2021, Hudson opened its first-ever restaurant and bar, Plum Market, and expanded its signature “Traveler’s Best” line of healthy grab and go products. With the new addition of Starbucks to its quick-service restaurant offerings – including Dunkin’, Baskin-Robbins, Pinkberry, Jason’s Deli, and Joe & The Juice – Hudson is well-positioned to bring fan-favorite brands to travel hubs across North America.