Next Generation of Brookstone Airport Stores

Hudson has shared its vision for the next generation of Brookstone airport stores, reflecting Hudson’s commitment to reinvigorating the powerhouse brand after becoming its exclusive airport retailer in 2019.

With a sleek, ultra-modern store design and expanded product assortment, Brookstone celebrates a differentiated shopping experience for the traveler – driven by robust industry insights, built on brand accessibility, and positioned as an innovative, one-stop-shop. Elements of the new, reimagined Brookstone have been incorporated into the recent openings at Nashville International Airport (BNA), Norman Y. Mineta San Jose International Airport (SJC), Seattle-Tacoma International Airport (SEA), and the Virgin Hotels Las Vegas, with plans to open new stores with the full redesign in the coming months.

Product assortment has been enriched by blending the electronics categories synonymous with Brookstone with newer product categories, including STEM (Science, Technology, Engineering, and Math) products like build-your-own robots or drones, and wellness products like air purifiers and aromatherapy oils.

The new store exterior is warm and inviting, blending soft ambient lighting with signature shades of Brookstone blue. Inside, the spacious open floor plan is divided into branded discovery zones comprising of Audio, Luggage, Massage, STEM, Tech Essentials, Travel Essentials, Tech Toys, Travel Comfort, and Wellness.

Informational screens, hands-on product demonstrations from knowledgeable and passionate Hudson team members, and other interactive touchpoints spread throughout the store offer first-time and repeat customer with the latest innovations, on-trend products, and seasonal items for a complete  shopping experience.