Dufry Opens its Newly Renovated Store at Belgrade Nikola Tesla Airport

At the end of January, Dufry opened the shutters of its renovated 875m² store at Belgrade’s Nikola Tesla Airport. The opening comes as part of a wider €2 million upgrade carried out by the airport’s concessionary – the French-based Vinci Airports – and, as the airport’s main retailer Dufry has been working in close partnership with them to create a new, fresh and inviting departure space.

The store is located straight after passport control and has a snaking walk-through design that leads the passengers through Dufry’s commercial offer, before exiting onto the “Tesla Square”, which houses a chill-out zone, a new restaurant and a coffee shop, as well as a gaming zone.

The store is open 24 hours a day, seven days a week, all year round. It houses a multi-brand assortment, with an emphasis on local brands, while offering a large range of international brands across all traditional duty-free categories.  

Amongst the local brands there is a wide and well-known selection of wines; Aleksandrović, Braća Rajković and Kovačević, brandies; Zaric, Stara Sokolova and Stara Rakija and white spirits. In terms of confectionery, the international chocolate selection is complimented with local luxury brands such as Art Ival and Eugen.

Strategically placed long the store-walk, passengers can find dedicated promotional areas and gondolas with airport exclusives by category. In the final stretch, there is an eye-catching personalised luxury area where customers can find corners dedicated to Emporio Armani, Lacoste, Mont Blanc, Tag Heuer and Furla, amongst others.

When passengers reach the tills at the exit, there is an enticing range of “last-minute” essentials including travel accessories such as flip-flops and neck cushions, handy confectionery items and beauty products at very competitive prices.

We have 27 Dufry colleagues based at this main store, out of a total of 97 across the whole operation in Serbia (including duty-free, duty-paid and food and beverage outlets) and it was a great team effort to open the store. Everyone rolled up their sleeves to contribute, even in the final hours, working on the merchandising display until 4 a.m. on opening day, ready for the 5 a.m. walk-around with the airport commercial team.

Congratulations to Simo and his whole team for a fantastic job!

Note: The airport is the largest and busiest in Serbia, and is a hub for Air Serbia, the country’s flag carrier and largest airline. It is notably also an operating base for Wizz Air, the low-cost carrier.