Issue 33 - December 2019
New Kuwait Duty-Free Main Store at Terminal 4
The new Kuwait duty-free main store in the state-of-the-art Terminal 4 at Kuwait Airport started operations on July 25, 2019.
The design concept follows the idea of “a heritage that remains.” The modern and luxury retail concept has a strong ‘Sense of Place’ with elements that reflect the cultural richness and the heritage of the country. The "Dhow", which is the generic name of a traditional sailing vessel with lateen sails used traditionally in the region, inspires the geometric shapes and sightlines within the store. The triangular-shaped open ceiling resembles the traditional "Al Sudu", a Bedouin hand-woven textile pattern. These figurative patterns and symbols reflect the traditional tribal lifestyle, the desert environment and the creative self-expression of the culture. Arabic patterns, locally called "Mashrabiya", are also present in the cladding of the posts along the walkway, resembling traditional Arabic golden lanterns.
The 1,039 m² walk-through store will be a key retail area in Terminal 4. It will offer a wide assortment of products across the core categories of beauty, confectionery and tobacco. The beauty area will be a real focal point, with a large area dedicated to fragrance, skincare and cosmetics, including many regional fragrances popular with travelers in the Middle East. In addition to the core categories, the store will also offer electronics, some fashion accessories and gold jewelry.