Inauguration of Morocco Stores in Casablanca and Marrakesh

On October 22, 2019, Dufry inaugurated its refurbished stores at Morocco’s two busiest airports: Casablanca Mohammed V International and Marrakesh Menara. The inauguration ceremony took place at the new walk-through store in Casablanca Mohammed V International Airport Terminal 1, which initially opened in January after the completion of an extensive refurbishment of the terminal.

Dufry has a long-standing partnership with airport operator ONDA, having opened its first store in a Moroccan airport in 2002, so the inauguration was also a celebration of the 17-year partnership.

Both Casablanca and Marrakesh airports have recently undergone major renovations; this has given Dufry the opportunity to introduce a new walk-through store at both locations. The design of the stores is light, spacious and reflects a ‘Sense of Place’ with its Moroccan-inspired design features.

A unique feature of the new Casablanca store is its layout with the core categories placed on one side and fashion, accessory and luxury brands in a multi-brand section on the other. Several brands in both the luxury and core duty-free categories are new, for example L’Occitane, Michael Kors, Nuxe, Rituals, Zadig & Voltaire and Zegna in perfumes and cosmetics. In fashion and accessories, Armani, Bric’s, Calvin Klein, Desigual, Eden Park, Montblanc, Pinko, Samsonite, Superdry, Tommy Hilfiger, Tumi and Victoria’s Secret.

Dufry now operates 26 stores across eight airports in Morocco, including nine in Casablanca and four in Marrakesh.