New Gen­er­a­tion Store at Ezeiza Air­port in Buenos Aires

Fol­low­ing a ma­jor ren­o­va­tion of Ezeiza In­ter­na­tion­al Air­port, Dufry fur­ther de­vel­oped its op­er­a­tions at the air­port with the open­ing of an ad­di­tion­al New Gen­er­a­tion Store which was in­au­gu­rat­ed in March 2019. This is now the third New Gen­er­a­tion Store in Latin Amer­i­ca and in­tro­duces the con­cept to Ar­genti­na. Lo­cat­ed in the de­par­ture area of Ter­mi­nal A, the store fea­tures 3,000 m² of re­tail space with a walk-through con­cept that tru­ly im­mers­es pas­sen­gers in the dig­i­tal shop­ping ex­pe­ri­ence.

The ex­clu­sive “Think­ing Ar­genti­na” area re­flects the “Sense of Place” con­cept, where pas­sen­gers can find lo­cal prod­ucts that are typ­i­cal of the coun­try’s cul­ture, such as cook­ies known as “Al­fa­jores” and Patag­on­ian gourmet foods. Ad­di­tion­al­ly, a spe­cial wine cel­lar area is ded­i­cat­ed to Ar­gen­tine wines. The per­fume and cos­met­ics port­fo­lio in­cludes icon­ic la­bels such as Tom Ford, Jo Mal­one Lon­don, La Mer, Ben­e­fit, Giorgio Ar­mani Make­up, Givenchy Make­up and Coach Fra­grances.