Issue 47 | July 2023
Hellenic Duty Free Shops to Plant 20,611 Trees
Hellenic Duty Free Shops, Dufry's operating brand in Greece, and One Tree Planted, a non-profit organization dedicated to global reforestation, have joined forces in a great initiative to celebrate Earth Month in May.
With a campaign carried out in our stores at Athens International Airport Intra & Extra Schengen Area and Thessaloniki International Airport, Hellenic Duty Free - through One Tree Planted - pledged to plant a tree for every purchase over €100 made in our stores.
Thanks to this initiative, 20,611 trees will be planted in Quebec, Canada, an area affected by unprecedented fires, where more than 120 wildfires across Quebec have displaced tens of thousands of people - including an aboriginal community - and choked the air of more than 100 million people in eastern North America. The Quebec wildfires have already burned 740,000 hectares of boreal forest.
The majority of Quebec's forest cover is boreal forest - the largest intact forest ecosystem in the world - making Quebec's forests one of the most ecologically rich ecosystems on the planet. They are home to more than 225 species of birds, 50 species of trees and 60 species of mammals, including moose, black bear, fox and caribou, so this is an really important initiative to help towards restoring the area’s precious ecosystem.
