Málaga New Generation Store

The magnificent Málaga is not just the capital city of the Costa del Sol, one of Europe’s sun and beach hotspots; it is also the homeland of Picasso and of some of the most significant cultural heritage and infrastructure in Europe. To top this, since April, it is also home to Dufry’s newest Next Generation Store.

With over 2,600 m2, the design of the refurbished store takes its inspiration from the traditional flamenco dress, worn by women at Ferias (festivals) in Andalusia, and from some of the city’s iconic landmarks such as the Alcazaba, a palace fortress whose name in Arabic means ‘citadel’. It is one of the city's most visited monuments because of its fascinating history and captivating beauty.
To conclude, probably the most striking feature of this bright and luminous mega-store is the blend of technology and tradition, which showcases Dufry’s full potential in all categories, including a large space devoted to local delicacies and souvenirs that is the ‘icing on the cake’, giving passengers a strong sense of place when they walk through this amazing store.