Hudson Extends Contract at Birmingham-Shuttlesworth Airport

Hudson has extended its contract at Birmingham-Shuttlesworth International Airport in Alabama, United States, by a further seven years, continuing an association which began in 2003, and revealed its reimagined retail portfolio for the airport, which features strong Alabama influences.

Hudson has transformed four of its existing retail spaces in the A and C concourses into locally-themed stores and introduced a new specialty brand, Automated Retail. The new concepts include:

• Civil Rights Trail Market by Hudson – a convenience store concept that pays homage to the historic civil rights movement and the US Civil Rights Trail. Through a partnership with Lee Sentell, author of “The Official U.S. Civil Rights Trail: What Happened Here Changed The World”, the storefront dons an official timeline and powerful imagery of the national and local civil rights movements.
• Magic City Market by Hudson takes its name from Birmingham’s nickname, ‘The Magic City’, which serves as inspiration for the travel convenience store. The store’s exterior displays a colourful music and dance mural found in the city’s Theater District. The product selection in the store ranges from The Magic City branded apparel, to food products produced in Birmingham. Travel essentials and electronics items from Apple, Bose, Brookstone and other leading brands are also available in this space.
• Sweet Home Alabama by Hudson is named after the famous song and movie, with the store celebrating the best of the state of Alabama. The locally-themed travel convenience store has offerings across the categories of Media, Essentials, and Marketplace in addition to Destinations, which provides a distinctly Birmingham focused shopping experience with Sweet Home Alabama products.
• Alabama Sports Connection is a nod to Alabama’s strong college sports movement. The store offers sports memorabilia and apparel, with a large selection of branded merchandise from universities in the surrounding area, including Miles College, Samford University and UAB: The University of Alabama at Birmingham.
• Automated Retail – Redefining the traditional vending experience, Automated Retail is a 24/7 specialty retail brand destination specifically tailored to the local market. The vending offer features accessories from Happy Socks and animal toys wearing University of Alabama apparel, which can be purchased from an Automated Teddy Machine from Build-A-Bear Workshop.