Exclusive Partnership of Hudson and The House of LR&C

Dufry´s affiliate Hudson and the fashion house of Super Bowl winning quarterback Russell Wilson and Grammy winning singer-songwriter Ciara – The House of LR&C – announced in June, an exciting and exclusive partnership agreement. Two clothing lines from The House of LR&C will be carried in the US and Canadian airports, available exclusively in select duty-free and specialty retail stores operated by Hudson. The brand will debut early next year inside the Gallery ORD store at Chicago O’Hare International Airport (ORD) Terminal 5, with additional locations to follow.

For Hudson, this partnership is a great opportunity to strengthen its product portfolio with new and emerging brands that better connect with the new generation of consumers. With the values of Love, Respect, and Care, the brand works to blend fashion with sustainability, all at an accessible price point. This can be seen through the environmentally-conscious materials found in every product, all the way down to the in-store experience, including the use of paper fiberboard hangers and Flowcodes.

Travelers will be able to shop a curated selection of products from Good Man Brand and LITA by Ciara, the accessible and sustainable luxury clothing lines inspired by the iconic, fashion-forward styles of Russell Wilson and Ciara. As the elevated menswear line, Good Man Brand includes a collection of crewnecks, polos, top-rated sneakers, and other apparel designed to help men look good, feel good, and do good. LITA by Ciara, which stands for “love is the answer,” offers a selection of contemporary dresses, sweaters, outerwear, and accessories intended as a “woman’s best friend in fashion” – a perfect match for Hudson, which prides itself on being the Traveler’s Best Friend.

The partnership announcement came at a time when both retailers were making significant strides in advancing their Environmental, Social and Governance (ESG) initiatives. Hudson, its parent company Dufry and The House of LR&C are passionate philanthropic partners working to break down barriers in local communities. Additionally, Hudson, Dufry and The House of LR&C are advocates of the UN Sustainable Development Goals (SDGs), and Dufry and The House of LR&C are signatory members of the UN Global Compact and have identified carbon neutrality targets.