New 2,700 m² Store at Tenerife South

Fancy an escape to the beach anytime of the year? What about hiking the highest mountain in Spain enjoying the volcanic landscape, or a walking around Unesco´s Biosphere Reserve to discover it´s significant diversity of animal life and extraordinary natural areas? These are some of the experiences that Tenerife´s visitors can enjoy, while appreciating the advantages of its sub-tropical location – mild temperatures 365 days a year and over 220 days of sunshine a year. All these assets have traditionally made of Tenerife – and the Canary Islands – a very popular holiday destination, especially during the winter months, with over 6 million visitors in 2019 in Tenerife alone.

The island of Tenerife is very well prepared to receive visitors and has two international airports: Tenerife North Airport (or Los Rodeos) and Tenerife South Airport (also known as Tenerife South-Reina Sofia Airport in honor of the former Queen of Spain). The south airport is located in the island´s most touristic area, and therefore is the busiest, having hundreds of connections to different parts of the world.

Dufry, which through Canariensis has been operating in the Canary Islands for years with stores in both airports, inaugurated last month of May a new and spectacular wlakthrough store of more than 2,700 m², which places it amongst the largest stores of the Spanish operation.

This store replaces the three shops previously operated at the airport and has significantly improved the customer experience. By bringing together the entire offer within a single space, it has been possible to expand the range of products, as well as give a greater presence to suppliers of Canary Island products.

The new store has a strong sense-of-place that mirrors the main attractions of the island: nature, marked by Mount Teide – a dormant volcano that is Spain's tallest peak; the ocean – reflected in the undulating forms of the store's architecture; and the home and hospitality of the Canary Islanders – reflected in the store's selection of construction materials, furniture customizations and corners.

After just a few weeks of operation, the store is showing promising results, with double-digit increases over the sales figures recorded in 2019. A new excuse to visit the Canary Islands!