Ritter Sport Joins Dufry to Showcase Sustainability and Exclusivity in Zurich

German chocolate manufacturer Ritter Sport has partnered with Dufry to introduce two lines – Choco Cubes Strawberry Yoghurt and Choco Cubes Whole Hazelnut – in a newly designed paper-based pouch format which is available as of March 2022 and demonstrates Ritter Sport’s commitment to sustainability and the travel retail segment.

With a walk-through pop-up located on the main passenger walkway between the store’s main entrance and the till points, the activation helps to build awareness of the brand’s new packaging and range of products and features interactive, traveler-focused elements to encourage passengers to sample the flavors.

Promotional staff explained Ritter Sport’s new paper-based packaging designs to customers, which showcases the brand’s sustainability mindset.

Ritter Sport has also introduced new-look packaging for its exclusive travel retail editions, as it looks to increase brand visibility in the channel and underline the brand’s sustainability mindset and its commitment to travel retail. 

Ritter Sport and Sustainability

Sustainability has traditionally been a key component of the Ritter Sport’s philosophy for the last 30 years and the company aims to increase awareness of its sustainability purpose. A QR code is included on all packaging, offering customers the opportunity to learn about Ritter Sport’s sustainability engagement via a quick scan. Core topics are 100% certified sustainable cocoa supply chain (including the new Rainforest Alliance logo), as well certified packaging material FSC, climate neutral company and a lot more.

By 2025, the brand aims to complete its updated packaging journey from plastic to paper.