House of Creed Choses Dufry for its Western Europe TR Debut

With its launch in Dufry’s London Heathrow Terminal 5 store in October, fragrance brand Creed made its debut into the Western Europe Travel Retail segment. Working in close partnership with House of Creed, a striking personalized wall bay was installed in the main World Duty Free store in Heathrow’s Terminal 5. Alongside it, a standalone tester unit elegantly displays twenty-five of Creed’s celebrated and sought after fragrances including Royal Water, Aventus and Millésime Imperial.

With its 300-year heritage, the House of Creed upholds traditional perfumer methods, to proudly create timeless niche perfumes of unrivalled “Millesime” quality from their family-run factory in Fontainebleau on the outskirts of Paris. Each Creed fragrance is still filtered, bottled and labelled by hand for a truly artisan perfume experience. This newcomer has been extremely well received by our customers, who are delighted to discover that this luxurious range from one of the world’s leading niche perfume houses is now available in our World Duty Free store in Heathrow Terminal 5.