Issue 41 - December 2021
Chanel N°5 Spaceship Lifts Off at Heathrow
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The celebration of Chanel’s 100th anniversary continues and Chanel has partnered with Dufry and Heathrow Airport to unveil the spectacular Chanel N°5 Spaceship pop-up store serving to welcome the festive season in the Departures Lounge of Heathrow Airport Terminal 5.
The Chanel N°5 spaceship experience begins with a ‘Find N°5’ game, which invites travelers to explore the pop-up space and find all the hidden N°5 stickers. Customers receive a special Chanel boarding card to write down their guesses. Afterwards, they can choose from a trunk of golden envelopes to win various prizes from Chanel.
The activation features an array of beauty tech innovation and an augmented reality-powered digital screen that virtually applies a Chanel makeup look. It is also the first travel retail location to debut Chanel’s integrated digital tool for beauty advisors.
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