M·A·C Opens New Retail Concept at Salt Lake City

M·A·C Cosmetics, in partnership with Hudson, have inaugurated an innovative specialty retail concept in Salt Lake City International Airport (SLC) – Concourse A. Driven by consumer experiences and trend-led merchandising, the store design reflects M·A·C’s celebration of individuality and diversity rooted in the brand credo of All Ages, All Races, All Genders, as well as the brand’s commitment to improving its sustainability.

Through a fluid and engaging layout, travelers can conveniently grab-and-go their favorite M·A·C products and easily access M·A·C’s legendary artistry expertise. Reflecting M·A·C’s position at the forefront of trendsetting, the store’s design is flexible, allowing everything from the store layout to products and digital touch points to seamlessly evolve with consumer trends.

M·A·C products fall into different zones around the store including What’s New, I Forgot, Gifts, M·A·C Classics, First Class Lips, Non-Stop Flawless Skin and Custom Eyes. Throughout the store there are digital touch points, including in-store screens and QR code integration that allow travelers to easily access product information, how-to videos and a variety of additional content exclusive to travel retail. A dedicated area will also have the latest in virtual try-on technology available for travelers who want a no contact beauty experience.

Flexible & Sustainable Concept

Devised with M·A·C’s signature style, the store’s fixtures, which include responsibly sourced materials where possible, were created using a modular design that allows for flexibility and can be easily disassembled, repurposed, or recovered. Low emitting paints were leveraged in the store for improved air quality while adhering to the M·A·C look and feel.

To help reduce energy usage, efficient LED lighting and ENERGY STAR certified displays were used on either side of the space to delight consumers. Statement mirrors featured around the store contain recycled glass, which encourage consumers to try on their prospective purchases no matter where they are in the store.