Strong Sense of Place at Man­ches­ter Air­port

Dufry cel­e­brat­ed the open­ing of its 1,980 m² walk­through World Duty Free store in the Man­ches­ter Air­port Ter­mi­nal 2 ex­ten­sion.

A wide en­trance area wel­comes cus­tomers and in­vites them to dis­cov­er the strong sense of place that is con­veyed through­out the store with im­pact­ful de­sign el­e­ments re­flect­ing Man­ches­ter’s strong cul­ture and her­itage.

One of Dufry’s main strate­gic pil­lars is that of digi­ti­sa­tion and dig­i­tal tech­nol­o­gy is promi­nent­ly lo­cat­ed through­out the in-store jour­ney, help­ing to de­liv­er a more in­ter­ac­tive, en­gag­ing and per­son­al­ized shop­ping ex­pe­ri­ence for cus­tomers.

The store in­cor­po­rates the core prod­uct cat­e­gories of beau­ty, liquor, lux­u­ry ac­ces­sories, to­bac­co and con­fec­tionery. It also fea­tures a ded­i­cat­ed World of Whiskies area, show­cas­ing an ex­ten­sive range of brands in an in­for­ma­tive and ac­ces­si­ble way, to ap­peal to whisky novices and con­nois­seurs alike.

Along­side the main duty free store, World Duty Free has also opened a 129 m² Ex­press store sell­ing an edit­ed se­lec­tion of prod­ucts and last minute es­sen­tials and a ded­i­cat­ed 231 m² Beau­ty Col­lec­tion store, which of­fers a range of pre­mi­um beau­ty and fra­grance brands in a more lux­u­ri­ous en­vi­ron­ment. There is also a 230 m² Col­lec­tion store show­cas­ing a range of de­sign­er brand fash­ion.