Issue 38 - March 2021
La Prairie at its Best at Zurich Airport
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Airports remain as a premium spot for top global brands for brand visibility, and testament to this is La Prairie´s latest spectacular activation in Zurich airport. The Swiss luxury skincare house partnered with Dufry to unveil a full-scale immersive installation at Zurich Airport during December 2020 and the first few days of the new year.
The ‘Emergence of Life’ pop-up served to celebrate on of La Prairie´s most iconic and successful treatments, La Prairie’s Skin Caviar Liquid Lift. In its over 120 m2, the pop-up store was an invitation for travelers to discover the history and science behind La Prairie Skin Caviar Liquid Lift. Moreover, the pop up included a private consultation area, rounding visitors can experience.
Famous French artist, Cyril Lancelin, created a magical set up to celebrate La Prairie´s launch of the product. The space featured one of the most recognizable pieces of this international artist, sculptures made of metal spheres, which also evoked the spherical silhouette of La Prairie’s caviar beads.
