Hudson to Use Amazon’s Just Walk Out Technology

In January, Hudson made an announcement that furthered the company’s digital transformation strategy and bolstered its competitive offerings in the industry, especially in the COVID-19 environment. Working with Amazon, a global e-commerce leader, Hudson will leverage Amazon’s Just Walk Out technology to open up new, contactless stores.

The new store concept, known as Hudson Nonstop, allows travelers to seamlessly enter the store by swiping or taping their credit card, taking the products they’re looking for, and then walking out. After they leave the store, travelers are charged for the items they took with them, and can receive a receipt via email for their purchase, if they choose to do so. The use of Amazon’s Just Walk Out technology eliminates the checkout-line friction while also allowing the traveler to shop at the speed and convenience that best fits their travel schedules.

While Hudson team members will still be present in the store, the team members’ roles will switch from being transaction-focused to sales-focused to prioritize helping the traveler and making product recommendations. Additionally, the stores will require team members to restock items, clean and sanitize high-traffic areas, and provide customer service, including assisting shoppers who may be unfamiliar with the Just Walk Out technology.

The first Hudson Nonstop store opened at Dallas Love Field Airport in February 2021. The freestanding Dallas store is designed with a single point of entry and exit to create a walk-through shopping experience that also manages crowd control and promotes social distancing.

Once in the Hudson Nonstop store, travelers can find the products that Hudson is known for, including Grab & Go food, beverage, and snacks as well as a selection of electronics, personal protective equipment (PPE), and health and beauty products. The store also features a section of Texas-themed merchandise, reflecting the local city.

While Dallas is the first location for a Hudson Nonstop store powered by Amazon’s Just Walk Out technology, Hudson has plans to introduce the concept to other airports in North America later in 2021.