Captain Dufry Debuts in our Stores

He’s here - and he’s quickly becoming very popular! Captain Dufry finally made his debut in Dufry stores across many countries. The first stores to feature Captain Dufry on their shelves include Hong Kong, the UK and several other European countries. However Captain Dufry will gradually make his way to a larger number of countries in the coming weeks, in good time for the Christmas season that’s about to start.

Although we shared the details of this global initiative with you in the last issue of Dufry World (you can check the story here) we just had to share again with everyone, the excitement of Captain Dufry landing in our stores. This global project is the result of close cooperation by a large number of individuals across the company – from marketing, to commercial and to the operations teams. We didn´t want to miss this opportunity to congratulate everyone involved for a great piece of teamwork and celebrate the success of this initiative!