Issue 35 - June 2020
El Barrio, the Central Element of Alicante Duty Free
El Barrio (in Spanish “The Neighborhood”) is the centre piece of the recently renovated Alicante Duty Free on the Spanish Mediterranean shore. Alicante, with over 15 million passengers, is Spain´s fifth busiest airport and the entry door to many of Spain´s preferred holiday spots for northern Europeans.
Inspired by the winding streets of Alicante's historic El Barrio, this part of Alicante´s New Generation Store brings the alluring streets, brightly colored houses and cozy plazas and cafes of this vibrant city to the heart of the store, giving a very strong sense of place to the entire shop. Souvenirs and local food – where the nougat (Turrón is the king!) – coupled with local wines and spirits, complete the offering, making of El Barrio the passenger´s best opportunity to take a bit of Spain home with them.