Issue 34 - March 2020
Aesop Debut in Travel Retail in Australia
Dufry, working in close partnership with Aesop, has recently open the first ever Aesop Travel Retail shop in Australia. Located in Melbourne International Airport, the store provides a welcome and calming contrast to the bustle of the main airport and stocks a range of products for the skin, hair, body and home, including fragrances. Customers can purchase their carry-on essentials and gifts, replenish their Aesop favorites and also take time to relax. Refreshing hot towels and a reviving beverage can be enjoyed preflight, alongside expert skincare consultations and product advice.
Three products which are exclusive to travel retail also form part of the range and are perfect for customers to use whilst travelling. The Melbourne Kit contains a selection of nine travel sized skincare, hair, body and oral care essentials. The Aromatique Hand Balm Duet contains two travel sized hand-care products and a convenient 250ml edition of Aesop Mouthwash is also available.
A distinct space has been created in the airport’s duty free retail precinct, and Aesop Melbourne Airport has been designed by the brand’s own in-house design team, to integrate with its surroundings and reflect local culture, history and environmental influences.