Issue 47 | July 2023
New duty-free Contract and Extended duty-paid Presence for Hudson at Boston Logan International Airport
Dufry's subsidiary Hudson has been awarded a three-year extension to its duty-paid business and a new 12-year duty-free contract at Boston Logan International Airport (BOS). The new contract, announced in early May, will see Hudson significantly expand its operations at the airport, introducing a locally inspired, globally relevant concessions portfolio consisting of eight new duty-paid and eight new duty-free stores in 2023 and 2024.
Terminals A, B and C will each have a duty-free store that will cater to both domestic and international travelers. Domestic travelers will be able to purchase all products except alcohol and tobacco. Terminal E, for international travelers only, will have five stores, including an immersive 11,000 square foot (just over 1,000 m2) walk-through store.
“Glo-Cal” duty-free…
Three boutique-inspired shops, similar to those on Boston's Newbury Street, will be spread throughout the terminal, each offering a different range of products. One store will be dedicated to luxury skincare and cosmetics, featuring Les Exclusifs de Chanel and La Collection Privée Christian Dior fragrances. Another will offer fine wines, spirits and tobacco, with a stand-alone Johnnie Walker section.
The third store will offer make-up, hair and skincare brands such as Clinique, Estée Lauder and Lancôme, along with premium eyewear, confectionery and local souvenirs. This will include a virtual sunglasses try-on, a 'Mind.Body.Soul' shop-in-shop, and an Haute Parfumerie shop-in-shop area dedicated to prestigious fragrance houses such as Creed, Diptyque and Parfums de Marly.
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The individual duty-free shops are complemented by the walk-through concept – a mixed-use space. The store will have a distinctive Boston look, from the entrance gates that reflect the cable-stayed Zakim Memorial Bridge, to the use of artistic representations of tree canopies as a tribute to the city's emerald necklace of green spaces. An inlaid floor feature will act as a way finder, guiding travelers through different shopping zones, similar to Boston's Freedom Trail.
Four shopping zones will make up the store's interior, inspired by two of Boston's most iconic neighborhoods, Back Bay and Jamaica Plain.
The Connoisseur Collection will be an intimate drinking lounge and store inspired by Boston's rich heritage of whisky clubs and the vibrant history of Rowes Wharf.
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…Blended with best-in-class duty-paid
The airport will be home to two Hudson Nonstop stores. The first will be located in Terminal E, while the second in Terminal C will be linked to Evolve, Hudson's convenience and specialty travel retail concept. Both Hudson Nonstop stores will offer travelers a quick and easy way to pick up essentials, food & beverage and local favorites, and then exit without stopping to pay.
Hudson will launch two combination concepts. In the B/C Connector, Hudson will introduce a combination Hudson and Dunkin' concept, and in Terminal E, a hybrid Hudson and F&B marketplace. There will also be a standalone Hudson store in the B/C Connector.
Destination 2027 takes shape
The main principles of Dufry´s Destination 2027 strategy will touch every part of the new spaces: stores that represent the community, from local products to local partners; omni-channel digital innovation that engages travelers throughout their journey; world-class brands from Hudson's and Dufry's nationally and globally recognized portfolios; and service and operational excellence that can't be found anywhere else.
Technology includes frictionless payment options, pre-ordering for duty free through Reserve & Collect, and benefits and savings through the Red By Dufry loyalty program, among other innovations.
