Issue 47 | July 2023
The High of Helping a Great Cause
Our colleagues in the UK love challenges and achieving seemingly elusive goals. And I don't mean challenges in terms of sales or business performance, but actions that go beyond the borders of our stores.
As we mentioned in issue 42 of Dufry World, our Dufry colleagues in the UK work together to choose the charity for which they will raise funds over a three-year period – and raise awareness through our stores. For the period 2022-2025, this charity is the Children's Cancer and Leukemia Group (CCLG).
Following the vote, the entire UK team begins working towards the fundraising goal, both through personal contributions and by sharing the cause with customers, friends and family. Mind, the charity chosen for the 2019-2022 cycle, benefited from this collective effort, which resulted in more than £175,000 being raised in three years – far more than the team had set out to achieve.
Micro-campaigns and challenges continue to raise awareness of the charity's cause, while donations continue to grow.
Adrenaline Rush
Here comes the challenge raised by the Voice team – World Duty Free UK representation body – and followed by the UK HR Team: Would you take on the challenge of traveling 1,555 meters suspended from a zip line at a top speed of 118 mph / 190 km/h? I'm not sure I'd be brave enough. But 18 of our UK colleagues did. The goal? To give donations an extra boost of over £5,000 and to celebrate the milestone achieve: in a little over a year of working together, the team has managed to raise over £90,000 for CCLG... and counting!
While this zip line challenge is behind us – and it will be a fantastic conversation to share with colleagues back at the office – the work of increasing our support to CCLG continues. If you are interested in collaborating, you can do so through this link.
Congratulations because with this challenge you, the HR and the National Voice team have added more than 5,000 GBP extra for CCLG.
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