Issue 47 | July 2023
Autogrill: Best in Media Communication
Autogrill has obtained the BIC - Best in Media Communication certification for the work done in 2022 with all its communication activities. The company and the Communication Department have received this award for the 4th consecutive year.
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BIC is a well-recognized communication evaluation system in Italy based on three key dimensions:
- The company's reputation, measured by analyzing every single article in the annual press review;
- The "media impact assessment", an index that measures the effectiveness of the communications team's activities;
- A survey of specialist journalists to assess the quality of relationships and content.
BIC certification is awarded to companies that achieve a score of at least 70/100. Autogrill's score this year was 85/100, 5 points higher than in 2021.
Autogrill obtained the BIC Best in Media Communication 2022 certification for its excellent reputation positioning, positive evaluation by journalists (especially in terms of innovative content and clarity of information), and ability to effectively communicate the image of a solid and growing company committed to improving skills, creating value for stakeholders and meeting the needs of travelers.
BIC identified two drivers of excellence in Autogrill's communications during the year:
- Communication of the Dufry operation, perceived as an industrial combination aimed at creating value for all stakeholders;
- Commitment to training young people and supporting the growth of talent in communities (relevant to Agenda 2030 SDG #4 "Quality Education").
Kudos to the Autogrill team for the good job!
