Kylie Cosmetics Debut in Brazil with Dufry

Kylie Cosmetics, the beauty brand launched by Kylie Jenner, has entered the Brazilian travel retail market in partnership with Dufry at São Paulo Guarulhos Airport. Kylie Cosmetics, one of Coty´s latest brand successes, connects very well with a new profile of young, passionate, social and digital savvy profile of customers. Through Kylie Jenner’s social media channels, Kylie makes a strong connection with customers and fans, and that was a key element when designing the omnichannel communication campaign for the launch.

At Dufry´s store in São Paulo, the immersive 360° campaign combined in-store animations with photo opportunities for customers to engage with the brand and share content on social media. The activations also invited customers to discover the brand and the products through disruptive and playful experiences.

To support the launch Brazilian influencer Amandinha and international make-up artist Ilde Goncalves hosted an event in São Paulo Terminal 3, to engage travelers with beauty tips and tricks featuring Kylie Cosmetics and Kylie Skincare products.