search icon SUGGESTIONS

Dear colleagues, feel free to send us your stories, news and any other contribution to suggestions@dufry.com so that we can continue to develop Dufry World as a magazine from employees for employees.

Issue 42 - March 2022

Herrera Frozen Campaign

graphic graphic

Dufry and fashion and fragrance house Puig Travel Retail Americas partnered to roll out Carolina Herrera’s Christmas campaign, taking the ‘Herrera Frozen’ promotion to 27 doors across 12 airports in South America, including Buenos Aires Ezeiza International Airport, Lima Jorge Chávez International Airport and São Paulo Guarulhos International – among others.

Nutcracker soldiers, polar bears, snow-covered fir trees and red gift boxes were the perfect companions for Puig´s most popular fragrance lines – Carolina Herrera Good Girl and Bad Boy, 212 Heroes, 212 VIP Black, 212 VIP Rosé, and CH.

The nine-meter tall Christmas tree placed landside at the main check-in hall of Ezeiza International Airport was probably the most striking installation and was decorated with snowflakes, lantern baubles and two polar bears dressed in Carolina Herrera uniforms. The tree was also surrounded by nutcracker soldiers holding Carolina Herrera’s bright red gift boxes serving as an excellent festive photo opportunity for travelers.

graphic graphic
9-meter tree installed in Ezeiza Int. Airport´s (Buenos Aires, Argentina) check-in hall welcomed customers.

The installations were supported by additional promotional activities, including fragrance sampling and a ‘spin the wheel’ game, which gave customers the chance to win festive gifts with purchase.

We use cookies on this website to enhance your online experience. By continuing to browse our website you agree to our Privacy & Cookie Statement and Terms of Use. Privacy & Cookie Statement and Terms of Use.