In the Palm of your Hand

Dufry´s affiliate Hudson became the first retailer in the travel industry to offer Amazon’s palm recognition service, Amazon One, strengthening the company’s position as an innovative, digitallypowered retailer. Amazon One is available at Hudson Nonstop – powered by Just Walk Out technology – at Dallas Love Field Airport (DAL).

The Hudson Nonstop store at Dallas now offers two different options to enter and pay – either by inserting their credit or debit card, or by hovering their palm over the Amazon One device at the store’s entry gate.

First-time Amazon One users can sign up at the dedicated Amazon One enrollment kiosk located outside of Hudson Nonstop to securely associate a credit or debit card with their unique palm signature before entering the store.

If a customer has previously enrolled in Amazon One, they will not need to visit the enrollment kiosk – they can simply hover their palm over the Amazon One device at the entry gates to enter this Hudson Nonstop. Once customers have completed their shopping, the card linked to their Amazon One ID will be charged for the items they selected and left the store with.

The introduction of this technology responds to consumer´s increased demand for greater convenience, more automated and speedier shopping in the airport. This innovative concept however co-exists with the traditional Hudson store model, hence catering for an amplified range of customer needs and service preferences.

The deployment of Amazon One at Hudson Nonstop at DAL expands on the successful collaboration between Amazon and Hudson while building on Hudson’s continued investments in its digital offerings. This includes launching automated specialty retail, introducing additional checkout optionssuch as mobile point of sale (POS), offering 24x7 duty free omnichannel shopping, and adding new payment methods like “Tap To Pay” and now Amazon One.