Dufry Joins Celebration of Chanel Nº5´s 100^th Anniversary

Chanel Nº5 is much more than a fragrance. Created in 1921 by Gabrielle "Coco" Chanel and French perfumer Ernest Beaux, the scent has achieved cultural phenomenon status, working its way into movies, TV, pop art and museums, while being worn by many of Hollywood's biggest stars, including Marilyn Monroe.

2021 marks the 100^th anniversary of Nº5, and to commemorate it, Chanel has launched many different activities to celebrate the significant milestone, including a series of documentary videos about the rich history and cultural reference behind this iconic fragrance.

The celebration of this special anniversary has also been brought to selected Chanel outlets, including some Dufry stores, with special activations and exclusive commemorative products available for a limited time.

Chanel Nº5 Factory

To mark the occasion, Chanel has created a limited-time collection of 17 exclusive beauty products boasting the iconic Eau de Parfum under the name of the Factory 5 Collection, together with a number of experiential pop-up stores to support the launch – some of them located at our stores.

Each of the products comes in a collectable case mimicking ordinary objects as a way to reinvent the historic perfume for the 21^st century and bring the glamor of Chanel Nº5 to even the most mundane corners of our lives. A fragrant shower gel has been rendered in a familiar washing up liquid bottle, as well as in 20 individual pods of shower gel that come housed in a minimalist paint can – and body cream in individual paint tubes for on-the-go use. On top of these avant-garde products, customers can of course also purchase the classic Chanel Nº5 at the pop-up.

The pop-ups have been imagined as theme parks dedicated to Nº5 and immerse people in a world which mixes the black and white identity of Nº5 and the bright colors of pop culture.

5 things you probably (won´t) know about Nº5:

As the 100^th anniversary of such an icon as Chanel Nº5 might help you to engage with potential customers and start a conversation, we have put together 5 facts about Nº5 that you may find useful to know:

1. Eighty ingredients go into the formula, including ylang-ylang, neroli, rose, jasmine, sandalwood, bourbon vetiver and vanilla.
2. It takes one ton of flowers to distil 1.5 kg of the scent's base.
3. Gabrielle “Coco” Chanel chose the name, it is said, for the fifth sample Beaux presented her. Five also was her lucky number: She usually presented her new collections on February 5^th and August 5^th. The perfume itself was release on 5^th May (month #5) 1921 to a select clientele at the Chanel, store in rue Cambon, Paris.
4. The bottle’s chiseled stopper, cut like a diamond, was inspired by the geometry of the Place Vendôme, the square located at Paris´ 1^st arrondissement where Chanel lived, at the Hotel Ritz. 
5. A bottle of Chanel Nº5 is sold in Dufry stores every 136 seconds.