Issue 40 - September 2021
Strong Sense of Place at Manchester Airport
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Dufry celebrated the opening of its 1,980 m2 walkthrough World Duty Free store in the Manchester Airport Terminal 2 extension.
A wide entrance area welcomes customers and invites them to discover the strong sense of place that is conveyed throughout the store with impactful design elements reflecting Manchester’s strong culture and heritage.
One of Dufry’s main strategic pillars is that of digitisation and digital technology is prominently located throughout the in-store journey, helping to deliver a more interactive, engaging and personalized shopping experience for customers.
The store incorporates the core product categories of beauty, liquor, luxury accessories, tobacco and confectionery. It also features a dedicated World of Whiskies area, showcasing an extensive range of brands in an informative and accessible way, to appeal to whisky novices and connoisseurs alike.
Alongside the main duty free store, World Duty Free has also opened a 129 m2 Express store selling an edited selection of products and last minute essentials and a dedicated 231 m2 Beauty Collection store, which offers a range of premium beauty and fragrance brands in a more luxurious environment. There is also a 230 m2 Collection store showcasing a range of designer brand fashion.
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