Hudson Launches Two New Shop-in-Shop Partnerships

In early June, Hudson announced a new strategic partnership with Luxottica Group, following Hudson’s and Dufry’s success over the years in operating standalone Sunglass Hut stores in selected airports. As part of the partnership, Hudson will be introducing up to 250 Sunglass Hut shop-in-shops to its travel convenience stores over the next two years. As of mid-August, Hudson has successfully installed and introduced ten Sunglass Hut shop-in-shops across North America, including at Richmond International Airport, Dallas Love Field Airport and John F. Kennedy Airport Terminal 4.

The size of the shop-in-shops vary by location; however, they all offer the products and experience travelers are looking for when they shop at Sunglass Hut. The shop-in-shops will feature collections from Sunglass Hut’s proprietary eyewear brands, Ray-Ban and Oakley, including Ray-Ban’s iconic aviator sunglasses and Oakley’s leading sport and performance sunglasses. Whether travelers left their pair of sunglasses at home, or are looking to build their collection, the shop-in-shops will offer styles and designs to meet everyone’s needs.

The partnership with Sunglass Hut is not Hudson’s first venture into eyewear, as Hudson currently operates 5^th & Sunset, its proprietary sunglass and accessory stores.

Earlier this year, Hudson also announced a partnership with Coty, a global beauty company making cosmetic, skin, fragrance and hair brands. As part of the partnership, Hudson will also be introducing Coty shop-in-shops to its travel conveniences alongside its new Sunglass Hut shop-in-shops. The Coty shop-in-shops are stocked with iconic brand name cosmetics, including Sally Hansen and COVERGIRL.

Hudson looks forward to introducing more shop-in-shops to its brand portfolio and developing more integrated brand experiences in the future.