Lockdown Does not Prevent Online Training

Quintessential Brands, an independent international spirits provider, with a portfolio of premium brands (including Bloom and Opihr gins), is to extend its digital training platform which educates travel retail sales staff on gin, following a successful trial with Dufry.

The platform designed by Quintessential Brands strives to equip travel retail sales teams with everything they need to know about gin and, ultimately contributing to drive Quintessential gin’s additional sales in the travel retail segment.

Launched in response to the Covid-19 global pandemic to engage and educate staff during lockdown about the company’s award-winning, premium gin brands, a total of 178 Dufry staff from multiple locations have completed the four week training program. After the positive experience and feedback received, Quintessential Brands will now extend the program to additional retailers.

The training consisted of four modules, each to be completed within a week. At the end of each module, participants took a quiz on what they’d learnt, with the five top-scorers receiving a Quintessential Brands ‘Perfect Serve’ G&T (Gin and Tonic) kit, enabling them to re-create the serves they’d learnt about at home. Following the completion of the Dufry training, 10 lucky winners have been selected to visit Quintessential Brands award-winning distillery for a gin workshop, followed by a night on the town in Manchester’s best gin bars.