Issue 35 - June 2020
El Barrio, the Central Element of Alicante Duty Free
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El Barrio (in Spanish “The Neighborhood”) is the centre piece of the recently renovated Alicante Duty Free on the Spanish Mediterranean shore. Alicante, with over 15 million passengers, is Spain´s fifth busiest airport and the entry door to many of Spain´s preferred holiday spots for northern Europeans.
Inspired by the winding streets of Alicante's historic El Barrio, this part of Alicante´s New Generation Store brings the alluring streets, brightly colored houses and cozy plazas and cafes of this vibrant city to the heart of the store, giving a very strong sense of place to the entire shop. Souvenirs and local food – where the nougat (Turrón is the king!) – coupled with local wines and spirits, complete the offering, making of El Barrio the passenger´s best opportunity to take a bit of Spain home with them.