Dufry Antalya: ‘Winning Store Model’

The Dufry Antalya team has won the first ever Perfetti Van Melle ‘Winning Store Model’ award, introduced by the brand in 2019 to reward its best-in-class retail partners.

With a mission to drive the confectionery business in global travel retail, the award was designed to create relevance for both retailers and shoppers, recognizing retail partners who have embraced the potential of non-chocolate confectionery and moved towards the perfect in-store environment for Perfetti Van Melle’s key brands.

There were a number of reasons why the Antalya store received the 2019 award, including its strong focus on Perfetti’s must-have assortment, along with fantastic visibility, strong promotions and excellent use of a Brand Ambassador.

Perfetti also recognized the Antalya team dedication, highlighting their positive retailer attitude and approach, as well as good control of the supply chain. For Perfetti Van Melle, the Antalya store is the biggest single airport operation and it has created the perfect shopping environment for their confectionery buyers.